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Zahl-Ford, Inc.

Client Perception Study

Perception is reality for professional service providers. Redbud Marketing supported Zahl-Ford, Inc. by conducting a Client Perception Survey. Zahl-Ford knew that the downturn in the economy affected their architectural clients and the amount of design projects available. A noticeable increase in respectable professional competition and competitive pricing were proven factors that needed to be addressed by the firm. This primary research was specifically formulated between Redbud Marketing and Zahl-Ford to research the purchasing trends of past, current and potential clients. The data collected served as a valuable foundation for both strategic planning and business development initiatives.

Chris Rickman, CPSM
Business Manager
Zahl-Ford, Inc.